How long should your YouTube videos be?

Which is best? Short and sweet, or long form? If you podcast, long form is the norm. If you tweet, it’s short and sweet. YouTube falls in the middle. Lots of us say what we need to say and cut out the rest. But other creators regularly take their audience on 15 or 20 minute … Continue reading How long should your YouTube videos be?

The Chick-fil-A app is condescending

Today’s post is lighthearted. A little reminder that every detail matters - No matter whether you’re a content creator, copy writer, app designer, CSR or anyone else that deals with a customer. On Sunday, I was in the back of a car thumbing through my iPhone. I opened the Chick-fil-A app just to see if … Continue reading The Chick-fil-A app is condescending