Don’t Quit in the Dip

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Have you given up on something? Already failed your New Year’s Resolutions? You probably quit in the “dip” (the worst possible time to quit, because you’re so close to breaking through). Seth Godin popularized this idea with his book The Dip: A Little Book That Teaches You When to Quit. Let’s talk about “the dip” and how to reach the exponential growth on the other side.

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